Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. An investment of rs 40,000 is needed to establish an e choupal with dialup connectivity. This transformational strategy, which has already become the subject matter of a case study at harvard business school, is expected to progressively create for itc a huge rural distribution. Developing a rural market e hub the case study of e choupal experience of itc b. Refining the business model case harvard concept car sharing business initiated in customers had facilities to switch brands, with low costs receiving the same product main competitors. How itc echoupal connects corporate giants, farmers. A choupal was converted into an e choupal by setting up a computer and internet connectivity. Taking this gathering place to the virtual world, itc one of the indias largest and oldest business. The itc echoupal initiative case solution,the itc echoupal initiative case analysis, the itc echoupal initiative case study solution, introduction nowadays, india is among one of the fastest growing country and emerging market in the world. Itcs echoupal initiative tuck school of business mba program. Jun 03, 2019 it can increase its array of healthful products. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Itc echoupal ecosystem the itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. Itcs rural networking project 2 the echoupal system was introduced by itc in june 2000.
Itc e choupal ecosystem the itc e choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. The itc e choupal initiative case analysis by group 7. The echoupal initiative case solution, an international company in the agricultural business checks his sevenyearold it initiative among rural indian farmers. A case study of itcs echoupal chapter march 2014 with 7 reads how we measure reads. The echoupal initiative case solution, division of the holding of an international company examines its it initiative seven years among farmers in. Define targeted market study the itc choupal sagar, dscl hariyali kisaan baazar, godrej aadhar and tata kisaan sansar with respect to product and service offerings, customer profile and expansions and tie up for effective. Supply chain reengineering in agribusiness springerlink. The e choupal initiative case study solution, the e choupal initiative case study analysis, subjects covered business ethics leadership stakeholders strategy technology value chains by s. Two main criteria were used in selecting the case studies the diversity of ownership models, and the requirement. The echoupal provided several economics benefits to itc as well as the customer. In the year 2000, an innovative initiative for farmers called echoupal was started in. In its evolution into a platform and then an ecosystem, the media for interaction naturally expanded to mobile phones, farmers field schools, choupal haats etc. Itcs agri commodity divison farm linkages in 14 states covering soya, wheat, marine products, coffee etc. Itc s agri business division, one of indias largest exporters of agricultural commodities, has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.
Itc rural marketing in india case study advertisements. The echoupal initiative case analysis, the echoupal initiative case study solution, the echoupal initiative xls file, the echoupal initiative excel file, subjects covered business ethics leadership stakeholders strategy technology value chains by s. Zipcar refining the business model the business venture is a carsharing business which provides a highly useful facility to the. By establishing a direct channel between the farmer and itc, e choupal significantly marginalized the role of middlemen, thereby ensuring farmers more money for their produce. Itc echoupal initiative case solution,itc echoupal initiative case analysis, itc echoupal initiative case study solution, soybean farmers in india have traditionally sold their products through the inefficient and often unfair physical markets mandi. Itc s social and farm forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days of. The echoupal initiative directly links the rural farmers with the company for the. Rajesh panda deputy director, associate professor, sibm, pune email. Transforming 4 million indian farmerslives across 40,000 villages harvard business school case study winner of stockholm challenge 2006 award for using it for the economic development of rural communities critical support programs to staterun schools across rural india. However, sometimes, instructors may require individuals or groups of students to provide a written analysis of a case study, or make an oral presentation on the case study in the classroom. By establishing a direct channel between the farmer and itc, echoupal significantly marginalized the role of middlemen, thereby ensuring farmers more money for their produce. Itcs rural networking project 2 the e choupal system was introduced by itc in june 2000. Market cap and tsr based on fyend prices for fy09 and fy19.
Corporate social responsibility in itc e choupal pptfinal slideshare itc e choupal pptfinal 1. Corporate social responsibility in rural india case analysis, itc e choupal. Social itc s businesses generate livelihoods for over 5 million people. Itcs echoupal a case study at the harvard business school for many years has been a constantly evolving model. Itc echoupals achievements have been well documented as case studies in premier institutions like the harvard business school, references in world bank reports and in eminent publications like the economist. Corporate social responsibility in rural india case solution, set against the backdrop of the underserved, overexploited rural india, this case highlights how the use of technology by the indian conglomerate itc, the. It for change case study echoupal an initiative of itc. The e choupal initiative case solution, division of the holding of an international company examines its it initiative seven years among farmers in rural india. Supply chain reengineering in agribusiness a case study of. Revolutionizing agriculture in india by propagating technology. Itc also uses echoupal as a medium to advertise consumer products. An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison 3 with hkb 4 future scope company logo.
Pdf the itc echoupal initiative case analysis by group. Reports, company history, directors report, chairman. In doing so, e choupal not only mitigated itc s agrarian supply chain concerns but also achieved a greater goodthe economic uplift and empowerment of the indian farmer. Pdf opinion leadership in indian villages and diffusion. An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison. It has its roots in project symphony a pilot project launched in 1999 to organise itcs agri business. Discuss itc rural marketing in india case study within the marketing management forums, part of the publish upload project or download reference project category. The e choupal also provides other information to the farmer, including cropprices, weather and knowledge on scientific farming techniques. Corporate social responsibility in rural india xls file, itc e choupal. A major thrust for the new millenium would be development in asia. It for change case study echoupal an initiative of itc it for change 2008 this case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to elaborate a typology based on the cornerstones of participation and equity. Refining the business model case study solution, zipcar.
The strategic transformation a case study sometimes, not taking a risk is the biggest risk padma bhushan yogesh c. Itcs echoupal the role of it in developing rural india sharad sridhar business consulting group. Set against the backdrop of underserved, overexploited rural india, this case highlights how the use of technology by the indian conglomerate itc tr. Critical success factors strategy for future echoupal. Employee motivation case study pdf business argumentative essay topics essay of badminton in english. Indian agrosector has been exploiting the benefits to ict. Rajesh panda deputy director, associate professor, sibm, pune e mail. The echoupal has reengineered the antiquated soybean export supply chain using digital technology in rural farm villages. It for change case study echoupal an initiative of itc it for change 2008 this case study is part of a research project that sought to analyse how different telecentre models approach development on the ground. Corporate social responsibility in rural india case study solution, itc e choupal. Itc echoupal innovation case study the desai group may 2011. Corporate social responsibility in rural india case solution, this case is about government, operations management, social enterprise, social responsibility publication date. Define targeted market study the itc choupal sagar, dscl hariyali kisaan baazar, godrej aadhar and tata kisaan sansar with respect to product and service offerings, customer profile and expansions and tie up for effective distribution.
Asia pacific association of agricultural research institutions apaari has published a success story on itc s e choupal initiative. Refining the business model case solution, zipcar is a startup organized around the idea of. The echoupal initiative case solution and analysis, hbs. Background itc limited is adiversified indian conglomerate headquartered in kolkata that has a meaningful. Such companies take orders and market their products on the echoupal website so, you may use this alternate to likewise practice your capability to solve case studies. Itc exited from edible oils business and financial services. The power of ict for farmers empowerment in india a case study dr.
Ieee conference on technologies for humanitarian challenges case study. Itc echoupal rural indias largest internetbased intervention. Innovative ict application platforms are being created by private sector players in conjunction with local. Jun 27, 2019 itc echoupals achievements have been well documented as case studies in premier institutions like the harvard business school, references in world bank reports and in eminent publications like the economist. Corporate social responsibility in rural india case study solution, set against the backdrop of underserved, over exploited rural india, this case highlights the use of technology by the indian conglomerate itc transformed. The e choupal initiative case solution, an international company in the agricultural business checks his sevenyearold it initiative among rural indian farmers. Venkataraman, annelaure thiemele, jenny mead, alexander ho. Focus on value added agri commodities unique crm program in commodity exports leveraging it for the transformational echoupal initiative rural indias largest internetbased intervention over 40,000 villages linked through 6500 echoupals. Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. The e choupal initiative case analysis, the e choupal initiative case study solution, the e choupal initiative xls file, the e choupal initiative excel file, subjects covered business ethics leadership stakeholders strategy technology value chains by s.
Jan 04, 2018 itcs echoupal a case study at the harvard business school for many years has been a constantly evolving model. Corporate social responsibility in rural india case solution,itc e choupal. The business model was designed to accommodate farmers, intermediaries in the traditional model and the company. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their worldwide competitiveness. Reasons once the reader is aware of the conclusions then she can evaluate the reasons and evidences. The specific purposes of this study are to identify opinion leaders by using social network analysis and to analyze the attributes of the opinion leaders in the diffusion of e choupal in indian. We close the chapter with a discussion on how itcs echoupal is an innovative. Pdf analyzing capacity development approaches in csr. Robin chase discusses topics zipcar refining the business model running head second test case analysis. The echoupal initiative case solution hbs case study. The echoupal initiative hbs case analysis case study analysis. Itc rural marketing in india case study management paradise.
Itc s globally recognised e choupal initiative is the worlds largest rural digital infrastructure benefiting over 4 million farming families. Harvard business publishing is an affiliate of harvard business school. Sharma, which imply many syngenta, investors, itcs rural initiatives itce choupal case study explores the. Describes the use of internet technologies to reach these farmers and, in particular, examines a new system called the echoupal, developed by the indian conglomerate itc. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. Opinion leadership in indian villages and diffusion of echoupal. Ieee conference on technologies for humanitarian challenges. It still employs more than 58% of population and accounts for 15 % of the gdp. A choupal was converted into an echoupal by setting up a computer and internet connectivity. In this chapter we describe a large scale agribusiness supply chain reengineering effort, called echoupal, being implemented across various commodities by the itc group of india. Zipcar refining the business model the business venture is a carsharing business which provides a highly useful facility to the organization, which is, giving the. Focus on value added agri commodities unique crm program in commodity exports leveraging it for the transformational echoupal initiative rural indias largest internetbased intervention over 40,000 villages linked. A case study on rural marketing initiative management case prof.
We argue that this largescale effort enhances shareholder value, alleviates poverty, lays the foundation for global competitiveness of agriculture, and at the same. Itcs agri business division, one of indias largest exporters of agricultural commodities, has conceived echoupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Corporate social responsibility in rural india case study solution, set against the backdrop of underserved, over exploited rural india, this case highlights the use of technology by the indian conglomerate. Sep 08, 2019 robin chase discusses topics zipcar refining the business model running head second test case analysis. The specific purposes of this study are to identify opinion leaders by using social network analysis and to analyze the attributes of the opinion leaders in. The echoupal initiative case solution and analysis, hbs case. Apr 26, 2019 farmers can get realtime information despite their physical distance from the mandis. Analyzing capacity development approaches in csr implementation and their societal impact. The publication according to apaari will be immensely useful to policy makers, planners, researchers, extension officials, farmers. The echoupal initiative case study solution, the echoupal initiative case study analysis, subjects covered business ethics leadership stakeholders strategy technology value chains by s.
An investment of rs 40,000 is needed to establish an echoupal with dialup connectivity. Developing a rural market ehub the case study of echoupal experience of itc b. Farmers can get realtime information despite their physical distance from the mandis. The e choupal initiative provides internet access to connect and unite farmers by teaching them more efficient farming methods and wholesaler accountability strategies. Itc echoupal initiative case solution, itc echoupal initiative case analysis, itc echoupal initiative case study solution, soybean farmers in india have traditionally sold their products through the inefficient and often unfair physical markets mandi. Kapil dev sharma 1 abstract choupal in hindi language means a village gathering place. In this chapter we describe a large scale agribusiness supply chain reengineering effort, called e choupal, being implemented across various commodities by the itc group of india. Case studies in the classroom case studies are usually discussed in class, in a large group.
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